WHAT IS CONTENT ANALYTICS?
Content Analytics is a SKU add-on for Customer Journey Analytics that helps marketers to
understand how content impacts key performance indicators. Content Analytics collects data on how content is consumed and how content drives impact. Content Analytics uses an AI and machine learning based featurization service to break content down into components and attributes. By creating a structured metadata profile on all your content, you can analyze what content and what attributes of that content drive business results.
understand how content impacts key performance indicators. Content Analytics collects data on how content is consumed and how content drives impact. Content Analytics uses an AI and machine learning based featurization service to break content down into components and attributes. By creating a structured metadata profile on all your content, you can analyze what content and what attributes of that content drive business results.